3 Different Types Classifications of Search Engines
Did you know that there are different types, or classifications, of search engines….? There are. Search engines can be broken down into three (3) different types ( in the broadest of terms ): primary, secondary, and targeted.
Primary search engines - A primary search engine is the type you think of most often when search engines come to mind. Some index most or all sites on the Web. For example, Yahoo! Google, and MSN are primary (also called major) search engines. Primary search engines will generate the majority of the traffic to your web site, and as such will be the primary focus of your SEO efforts. Each primary search engine differs slightly from the others.
For example, Lycos has been around much longer than Google, yet Google is the most popular search engine on the Web. Why is that? Most likely because people find that, when searching the Web, Google provides better search results.
The difference in those search results is all in the search algorithm used to create the search engine.
Most primary search engines are also more than just search. Additional features such as e-mail, mapping, news, and different types of entertainment applications are also available from most of the primary search engine companies. These elements were added long after the search was established, as a way to draw more and more people to the search engine. Although those features don’t change the way people search, they might affect which search engine people choose.
Secondary search engines - Secondary search engines are targeted at smaller, more specific audiences, although the search engine’s content itself is still general. They don’t generate as much traffic as the primary search engines, but they’re useful for regional and more narrowly focused searches. Examples of secondary search engines include Lycos, LookSmart, Miva, Ask.com, and Espotting.
Secondary search engines, just like the primary ones, will vary in the way they rank search results.
Some will rely more heavily upon keywords, whereas others will rely on reciprocal links. Still others
might rely on criteria such as meta tags or some proprietary criteria.
Secondary search engines should be included in any SEO plan. Though these search engines might not generate as much traffic as the primary search engines, they will still generate valuable traffic that should not be overlooked. Many users of secondary search engines are users because they have some loyalty to that specific search engine.
For example, many past AOL users who have moved on to broadband Internet service providers still use the AOL search engine whenever possible, because it is comfortable for them.
Targeted search engines — sometimes called topical search engines — are the most specific of them all. These search engines are very narrowly focused, usually to a general topic, like medicine or branches of science, travel, sports, or some other topic. Examples of targeted search engines include CitySearch, Yahoo! Travel, and MusicSearch, and like other types of search engines, ranking criteria will vary from one to another.
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When considering targeted search engines for SEO purposes, keep in mind that many of these search engines are much more narrowly focused than primary or secondary search engines. Look for the targeted search engines that are relevant to your specific topic (like mortage, sports, vacation, and so on).
Related Post
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- How To Make Search Engines Work for You ?
- Various Types of Search Algorithms
- Yes And No – Manipulating Search Engines
- How Does Search Engines Rank Your Web Pages..?
- Understanding – Characteristics of Search
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