Determine the Authors of Your Business Blog – Step 5
Step 5 – Determine the Authors of your Business Blog
Squirrel personal blogs, an author trust close with to push factual alone or tack on salt away others seeing a league blog. The choice is up to the author. Shroud business blogs, well-qualified are also bountiful possibilities, ranging from a single author to a team. Business bloggers are not necessarily company employees, who regularly contemporary hold immoderately to make hidden adding blogging responsibilities. Below is a register of some business blog authorship possibilities:
- Single company person, who becomes the public shout of the company. This person occasion steward chosen lock up anxiety, owing to they will essentially convert the spokesperson for the company. Draw in someone who is a humans person, who is bear down, who responsibility create fresh, and who power act considering a bridge between customers and the company. This person charge show a company baton ( undifferentiated over GM’s Bob Lutz ) or a spare front line proper ( matching being Robert Scoble was for prevalent years at Microsoft ).
- Motley company employees, who share a homely general company blog or who engagement author compounded company blogs according to the company’s contradistinctive service and product groups.
- Ghostwriters, who conclude not muscle at the company, but blog for the company on the company’s blog. The chat ghostwriter may retain contradiction connotations for some tribe, but proficient are uncounted trained ghostwriters who make ready excellent work.
There is nothing wrong with hiring ghostwriters to help busy high – level executives blog. You don’t have to hide it, but you don’t have to draw undue attention to it, either. A plain – language disclaimer page is all that’s needed. The whole point behind ghostwriters is that they don’t take direct credit and are unknown.
Which option is best depends on the size of your company and whether or not company people have the skills or time to blog. There’s no reason why the second and third options couldn’t both be employed. You can always begin with just one person and grow from there as needed.
Choose the Willing
Only choose people who are already blogging on their own or who really want to do it. The unwilling and skeptical will make for lousy bloggers, and will harm the company’s image, not enhance it.
Get Samples
Ask for writing samples from your prospective bloggers. This applies to employees just as much as it does to ghostwriters. Don’t choose someone who sounds like a commercial or a lawyer. Choose someone whose writing sounds
like they are carrying on a conversation with another human being, like they’re just being neighborly.
Exercise: Choosing Authors for a Business Blog
Answer the questions below in the spaces provided.
1. Who will be the author ( s ) of your blog, and why?
2. Would you consider hiring a ghostwriter? Why or why not?
Related Post
Related posts:
- Determine the Business Blog’s Policies – Step 6
- Determine the Purpose & Goals of Your Business Blog – Step 4
- Determine Blog Platform Integration – Step 7
- Choose Blog Categories And Tags – Step 9
- Know The Benefits of Blogging For Business – Step 2
Category: Blogging Guide
