Gauge The Demand For a CPA Offer
Gauge The Demand For a CPA Offer. You can gauge the possible demand for a CPA offer by looking at the search volumes for the most relevant keywords related to that offer. You can see the search volumes for related keywords by using Google’s free keyword tool located at:
- https://adwords.google.com/select/KeywordToolExternal
For example, if you wanted to promote a “Free Lingerie Gift Card” offer, you
would type in the keyword “lingerie” to see how many people are searching for that targeted keyword every month.
You can see from the screenshot that the average search volume for the
keyword lingerie was over four million searches, so it appears that you can get a good amount of traffic in this market.
If you find a CPA offer does not have much search volume for it’s most relevant keywords, than I don’t suggest that you promote that CPA offer.
- Google Insights http://www.google.com/insights/search
Another great tool for gauging demand is Google Insights which allows you to compare search volume patterns across specific regions, categories, and time frames.
In the above example, you can see that I have typed in the keyword “ringtones.” Marketing for CPA ringtone offers was huge back in 2003 and 2004 and I made a lot of money promoting ringtone offers. But using a tool like Google Insights, you can clearly see that the search volume for ringtones has dropped considerably.
The search volume was at its peak in 2004 and has dropped to about 40% of its peak volume in 2009. So although it is still possible to make money with ringtone offers, don’t expect a repeat of the glory days way back in 2004.
- Google Trendshttp://www.google.com/trends
Another research tool for demand is Google Trends. Google Trends allows you to see the trend for keywords over time. In the example below, I have used the keyword “Valentine cards” and you can clearly see in the graph that the peak search volume for this keyword occurs every February.
- EBay http://www.ebay.com
EBay.com is probably the single largest marketplace of buyers and sellers on the Internet. This is a good way to gauge what is currently hot by looking at what is selling on EBay.
If you go to http://pulse.ebay.com, you can clearly see what the most popular search terms are.
For the particular example above, you can see that the most popular terms are “wii”, “xbox” and “ipod.” Therefore you could come to the conclusion that if you promote a free ipod or free xbox CPA offer, you could generate a significant amount of traffic and leads.
- Lycos Top 50 http://50.lycos.com
Lycos also provides data for the most popular searched for keywords for the most recent week. These recent search results are important because they indicate trends and events in the search market.
One of the most powerful strategies that I have found to generate profitable ad campaigns is to run CPA offers that are related to current events.
For example, I found that CPA offers that were related to the popular reality
television show “American Idol” did really well. This is because people who love watching the show search the Internet for more information on the contestants and highlights from previous shows. During one of the seasons of American Idol, I ran a lead offer that asked visitors who their favorite American Idol judge was.
My point here is to watch and read what is currently popular and go out and find related CPA offers that you can promote on pay per click search engines.
A few other good resources you should check out to see what is currently popular are:
- Yahoo! Buzz http://buzz.yahoo.com
- Google Zeitgeist http://www.google.com/press/zeitgeist.html
You can also get ideas from just reading magazines, newspapers and watching television.
Related Post
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- Gauge The Competition For CPA Offer
- How To Selecting A CPA Offer?
- Pluck On Demand – Free Content PLUS Revenue
- Real Estate Investors Offer Perks to Retain Tenants
Category: CPA Networks, Making Money Online
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