Pay-Per-Click Is Not Paid Inclusion!
One distinction that is important for you to understand is the difference between PPC ( pay per click ) and paid inclusion (PI) services. Many people believe that PPC and PI services are the same type of marketing, but there can be some subtle differences ( PPC is not paid inclusion).
For starters, paid-inclusion services are used by some search engines to allow web-site owners to pay a one-year subscription fee to ensure that their site is indexed with that search engine all the time. This fee doesn’t guarantee any specific rank in search engine results, it only guarantees that the site is indexed by the search engine.
Yahoo! is one company that uses paid inclusion to populate its search index. Not all of the listings in Yahoo! are paid listings, however. Yahoo! combines both normally spidered sites and paid sites.
Many other search engines have staunchly avoided using paid-inclusion services — Ask.com and Google are two of the most notable — because most users feel that paid inclusion can skew the search results. In fact, search engines that allow only paid-inclusion listings are not likely to survive
very long, because users won’t use them.
There is a bit of a gray line between paid inclusion and Pay Per Click. That line begins at about the point where both services are paid for. Detractors of these types of programs claim that paying for a listing — any listing — is likely to make search returns invalid because the theory is that search engines give higher ranking to paid-inclusion services, just as they do to Pay Per Click advertisements.
Related Post
Related posts:
- Get Paid To Put EyeEarn Sticker On Your Car
- How To Start A Paid Membership Site
- PostLinks – Get Paid For Every Post Links In Your Blog
- Legitimate Paid Survey Program : eBay, Amazon, Walmart
- Free Report – How To Start Getting PAID Helping Local Businesses?
Category: Advertising
Usually for paid inclusion, you first check whether the keyword you want is available i.e. there not many people listed for it already. The service provider will tell you if all the slots are taken. You’ll then pay for your keyword (if a slot is available) for 3 months or one year as you wish e.g. $12 for 3 months. You will be able to see your keyword on the search engine pages (related to that provider) within a short time. It will remain there for the period you’ve paid for.
Pay per click is different in that you are not guaranteed a position. Your position will depend on many factors but primarily on how competitive your bid is and who else is bidding for it, etc.
thanks for your comment