Every day Stephen Pierce talk to beginners just starting out and almost without fail they blow it in this one area: Market research. Most people have a product idea that they are all excited about before they find out if the market even wants what they have to sell.
They think market research is just about finding a set of keywords with a large amount of searches.
When Stephen started his first online business way back in the days before Google, YouTube and even eBay and Amazon, he spent more than a year talking with people in his market.
He didn’t get paid a dime for it either. In fact, He didn’t even think of it as “research” in the traditional sense. He doled out free content by the truckload and his prospects told him more than what they probably tell their therapists.
Because he knew his prospects so well, knew what their greatest desires are, knew what kept them awake at night, it didn’t matter that when Stephen went
to build a website he didn’t know what he was doing.
- He didn’t know what HTML was.
- He couldn’t even afford to purchase a domain name.
- If he showed you that website you would laugh out loud.
But you know what?
It didn’t matter because Stephen gave his prospects exactly what they wanted. They were ready to buy from him even before they landed on his website.
Wouldn’t you like your customers to be this eager to buy from you?
To thoroughly research your market you are going to have to talk to people. You will ask them questions about what is important to them.
- How will you meet with these people?
- How will you talk with them?
- How will you even know what niche you should pursue in the first place?
- How will you create a product?
You will find these answers, and much more, when you claim your copy of His Free Make Real Money on the Internet book.
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June 10th, 2009 at 12:43 am
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