Web-site content is one of the most highly debated elements in search engine optimization, mostly because many rather unethical SEO users have turned to black-hat SEO techniques, such as keyword stuffing to try to artificially improve search engine ranking. Despite these less-than-honest approaches to search engine optimization, however, web-site content is still an important part [...]
Understanding the element of Your SEO site assessment should be a document that outlines the current standing of the main SEO elements of each page. It should contain columns for the element of the site you are assessing, the current status of that element, what needs to be improved in that element, and the deadline [...]
Once you have a goal or set of goals in mind for your web site, it’s time to create your SEO plan. The SEO plan is the document that you’ll use to stay on track as you try to implement SEO strategies on your site. For many people, the thought of implementing SEO on a [...]
Okay, so you understand how important it is to put time into SEO. Now, how exactly do you go about it..? One thing you don’t do is begin trying to implement SEO strategies without some sort of goal for what you want to accomplish and need. One of the greatest failings of many SEO plans, [...]
All this information about search engines has one purpose — to show you how they work, so that you can put and make search engine to work for you. Throughout this SEO article series, you will find various strategies for optimizing your web site so it appears high in search engine rankings when relevant searches [...]
Did you know that there are different types, or classifications, of search engines….? There are. Search engines can be broken down into three (3) different types ( in the broadest of terms ): primary, secondary, and targeted. Primary search engines – A primary search engine is the type you think of most often when search [...]
Understanding how a search engine works helps you to understand how your pages are ranked in the search engine, but how your pages are found is another story entirely. That is where the human element comes in. Search means different things to different people. For example, one of my friends searches the Internet using the [...]
Ranking plays such a large part in search engine optimization that you will see it frequently in this SEO article series. You will look at ranking from every possible facet before you reach the last page. But for now, let’s look at just what affects ranking. Keep in mind, however, that different search engines use [...]
This neat little trick is accomplished differently according to the algorithm that is being used. There are several classifications of search algorithms, and each search engine uses algorithms that are slightly different. That is why a search for one word or phrase will yield different results from different search engines. Some of the most common [...]
search engines have several parts of anatomy. Unfortunately, it is rare that you find an explanation for just how a search engine is made — and that information is vitally important to succeeding with search engine optimization (SEO). Part 1. The query interface : is what most people are familiar with, and it is probably [...]
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