Understand Who You Are Blogging For? – Step 3
Step 3 – Understand Who You are Blogging For?
If there is one characteristic error mortals effect when they are autochthonous a untrodden livelihood and a unseasoned blog, it is that they don’t own a fine compassionate of who their marketplace fully is. It is a gaffe to assume that your clients or customers are vigor to enact individuals not unlike yourself. And if they are not related you, how care you recognize what they demand or requisite?
Your Prototype Customer
You albatross design a replica of your prototype customer. Your prototype customer will obtain certain stuff that will occasion her or him interested to discharge calling keep from you. You culpability put calm a catalogue of details about your nonpareil customer, according to because:
- Run-of-the-mill age
- Commonplace income
- Education precise
- Political views
- Matrimonialgrade
- Figure of offspring
- Rent or own native
- Tied up or self – full plate (or leveled maybe unemployed)
- Men (majority are masculine or female)
- Computer or internet usage
- Operating system Overseer size or
- resolution Interlacing browser Situation
Of course, these are “nothing more” than marketing demographics and technographics, but posses you sat down to figure out what indulgent of person you’re looking for through your customer or blog speaker? The answer is not “everybody”. The universe is violently big and you won’t reach anybody trying to be all things to all to people. Let’s take it a step further.
Consider the following points and questions:
In one word, name this person’s strongest desire. It may one of the following:
- Achievement
- Belonging
- Efficiency
- Productivity
- Reach
- Safety
- Saving
What does this person most fear?
- Being a copycat
- Being attacked
- Being ignored
- Being outmaneuvered
- Being undersold
- Disapproval
- Falling behind
- Losing customers
- Operating in the red
- Rejection
These represent only a starting point. You can delve quite deeply into this subject by studying things such as census data, internet demographics studies, personas, and the like. Quick searches online will reveal an abundance of information on these subjects. The point is, you need to know who you want to talk to. Note that I did not say that you need to know who you are talking to—I said you need to know who you want to talk to.
Why Bother?
Why should you do all of this? Because if you waste all your time and money focusing on the wrong people, your business will fail. The wrong people will not buy from you. They might read your blog, but they won’t become customers. If you hone and craft your blog’s content to your ideal customer, your blog will not appeal to anyone but people who match your description of the ideal customer. Others will find the content of the blog does not appeal to them, and they will leave. And that’s good, because they weren’t going to buy anything, anyway.
Exercise: Create a Portrait of Your Ideal Customer
Using the points above as a framework, draft a short written document that is a portrait of your ideal customer.
Related Post
Related posts:
- Understand Blogging in General – Step 1
- Blogging Design Considerations – Step 8
- Know The Benefits of Blogging For Business – Step 2
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- Photoshop – Step-by-Step Wedding Photography: Techniques for Professional Photographers (Amherst Media, Inc.)
Category: Blogging Guide
