Understanding – Characteristics of Search
Understanding how a search engine works helps you to understand how your pages are ranked in the
search engine, but how your pages are found is another story entirely. That is where the human element comes in. Search means different things to different people.
For example, one of my friends searches the Internet using the same words and phrases he would use to tell someone about a topic or even the exact question that he is trying to get answered. It is called natural language. Another, however, was trained in search using Boolean search techniques. She uses a very different syntax when she is creating a search term. Each of them returns different search results, even when each is using the same search engines.
The characteristics of search refer to how users search the Internet. This can be everything from the
heuristics they use when creating a search term to the selection the user makes (and the way those
selections are made) once the search results are returned. One interesting fact is that more than half
of American adults search the Internet every time they go online. And in fact, more people search
the Internet than use the yellow pages when they are looking for phone numbers or the locations of
local businesses.
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This wealth of search engine users is fertile ground for SEO targeting. And the better you understand
how and why users use search engines, and exactly how search engines work, the easier it
will be to achieve the SEO you are pursuing.
Related Post
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- Understanding Why Webmaster Need SEO..?
- Understanding – When Setting SEO Goals
- Understanding – When Creating Your SEO Plan
- Understanding – What Is An Organic SEO..?
- 3 Different Types Classifications of Search Engines
Category: SEO, Special Interest, Tutorials
