Understanding – When Creating Your SEO Plan
Once you have a goal or set of goals in mind for your web site, it’s time to create your SEO plan. The SEO plan is the document that you’ll use to stay on track as you try to implement SEO strategies on your site.
For many people, the thought of implementing SEO on a web site that includes dozens or even hundreds of pages is overwhelming. It doesn’t have to be, though.
Create Prioritizing pages - Look at SEO in small, bite-size pieces. For example, instead of looking at your site as a whole, look at each page on the site. Prioritize those pages, and then plan your SEO around each page’s priority.
Taking a single page into consideration helps to eliminate the “everything has to happen right now” issue and makes it possible for you to create an SEO plan that will maximize your web site’s potential in the minimum amount of time.
Top priority pages should be the ones that your visitors will most naturally gravitate to, such as your home page, or pages that will generate the most in terms of traffic or revenue. When prioritizing pages, you are also creating a roadmap for your marketing efforts. If three of the pages on your site are your top priority, those three will have the lion’s share of time, capital, and effort when it comes to SEO and marketing.
Create Site assessment - After you have prioritized your site, you should assess where you stand and where you need to be with your current SEO efforts. Again, assess each page individually, rather than the site as a whole. You can learn more about site assessment here.
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Finishing the plan - With the site assessment out of the way, you should have a good idea of what areas need work and what areas are in good shape. Don’t assume the areas that don’t currently need work will always be perfect, however. That’s not how it works. At the least, changes to the pages will require changes to the SEO efforts that you are putting forth; at most they may require that you begin SEO efforts for that page all over again.
This various strategies can be efforts such as submitting your site or pages from your site to directories manually and planning the content you will use to draw search crawlers, publishing an article, or they can be keyword marketing plans or pay-per-click programs you plan to use. Also be sure to include a time line for the testing and implementation of those efforts as well as for regular follow-ups.
Follow-up - Follow-up is also an essential part of your SEO plan. Many people believe they can develop and implement an SEO plan and then just walk away from it. The truth is, however, that SEO is not just a one-time event. It is an ongoing process that requires testing, monitoring, and often re-building.
Give your plan at least three months but no more than six between checkups. Once you create the habit of re-evaluating your SEO efforts on that time schedule, it will be much less time consuming than you assume.
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